To accompany the launch of La Tablée des Jardins Bolton, a new gastronomic experience in the heart of Quebec’s natural landscape, I designed a complete graphic identity that is consistent with the existing graphic style of Jardins Bolton.

The logo is built around two major elements:

A distinctive typeface
Directly inspired by the Jardins Bolton logo created in 2017, this typeface ensures visual consistency and reinforces immediate recognition of the project. This graphic link creates a bridge between the history of Jardins Bolton and this new culinary concept.

Evocative illustrations
Created in a minimalist, refined style, they highlight local products, key ingredients, and symbols of the region. Each drawing tells a story: a moment of tasting, a particular flavor, or a product carefully cultivated by Quebec artisans and producers.

The logo was designed to be modular. A bank of additional illustrations, inspired by the products of Les Jardins Bolton and their local partners, offers great creative freedom for the various visual variations of the project.

This identity graphically conveys the essence of La Tablée des Jardins Bolton: a unique moment where nature, gastronomy, and local craftsmanship come together to celebrate the flavors of the terroir.

Photo credits: Les Jardins Bolton et Phillippe Arsenault
Project Type: freelance
Client: Les Jardins Bolton

The visual identity of La Tablée des Jardins Bolton was designed to adapt to a wide variety of media, in order to accompany the culinary experience in every detail. It is featured on:

• The menus, which are updated weekly based on available products, to reflect the freshness and seasonality of the offerings.

• Information panels, recounting the history of the project and highlighting the work of local producers.

• Stationery and small signage, which extend the visual universe down to the smallest detail.

• Digital media, intended for social media and the website, to ensure consistent and attractive communication.

• A variety of formats, large and small, allowing for use in outdoor posters and signs as well as more intimate and refined elements.

This comprehensive approach ensures strong visual continuity while adapting to the diversity of media and communication contexts.