[ 1964 ]
1964 is my DNSEP thesis written at ISBA (France).
The so-called public space is a place of common life that is constantly evolving.
It is constantly changing and extending its influence over the daily lives of households.
Through the media, it penetrates the intimacy of each individual. Since the constant growth of consumerism, this space has been privatized, and the notion of public has been questioned. The collective consciousness is able to understand that we are being manipulated through advertising, and many books have already dealt with the subject in recent years. Think of Naomi Klein’s book No Logo, Life and Death of the Image by Régis Debray.
My research attempts to better understand the effects of these strategies, and aims to assess the possibilities of a new perspective. I would like to reflect on the impact and repercussions on lives of the image spread throughout the city, on the geopolitics of the city and its architecture, on the complex system of signs that make it exist and its marketing techniques. This research will allow us to highlight the emergence of artistic and graphic proposals that tend to reflect this questioning. We will see that today there are many movements that act and react to visual pollution and all the problems that result from it.
In this world listed on the stock exchange, where everything goes fast, where urban space is becoming saturated with signs, are there solutions to think and act on our living space to counter and overcome what different forms of power appropriate and impose on us? For to be free is to resist the dominant, to fight oppression, to adapt and transform one’s living conditions, to deal with the constraints of life in order to overcome and overcome them.
How can we dialogue, or even parasitize the systems set up in the public space to direct ourselves in silence?
What are the responses of artists and graphic designers?
How can we get out of the path traced by the merchant society and its packaging?
As John Berger explains: “In our urban world, in the streets where we walk, in the buses we take, in the magazines we read, on the walls, on the screens, we are surrounded by images of an alternative way of life. Maybe we’d like to forget these images, but briefly we capture them, and for a moment they stimulate our imagination, through memory or anticipation? ».