Less is More (2016)

This project is directly inspired by the expression of the German architect Ludwig Mies van der Rohe, a pioneer of modernism.
This principle is based on the idea that the removal of superfluous elements improves the clarity of the concept.
 It emphasizes functionality, streamlined aesthetics, and simplicity. This project initiates my reflection on the influence of brands in our habits and lives. It materializes through a series
 of three posters, which were placed in various locations in the public space in Besançon (France).

Despite the removal of certain information, the logos remain easily recognizable at first glance. Coincidence or the effect of the omnipresence of marketing?

This work was carried out as part of my National Diploma in Fine Arts at the Higher Institute of Fine Arts in Besançon (France).

Format: 70 x 100 cm
Printing: inkjet
Project type: student