Creation of a logotype and business cards for Ô Plateau Boucané salmon smokers.

Every detail was carefully thought out to reflect the essence of the product and the artisanal process behind its creation. The patterns in the background were inspired by the layers of intra-muscular fat present in the fish, offering a faithful visual representation of the product worked on by Ô Plateau Boucané’s artisans. Each pattern evokes the many meticulous steps required to achieve a finished product of excellence.

Format: 3.5 x 2 inches
Typeface: Migra from Pangram Pangram Foundry
Printing: inkjet and Soft Touch lamination
Project type: freelance
Client: Ô Plateau Boucané